Completed sale
Competitive Advantage Consultancy Property Management & Construction Business Sold to Misca Advsiors | Case Study
We developed a strategy to maximise the buyer reach for Competitive Advantage Consultancy (CAC)… Established in 1999 in Farnborough, Guildford, CAC is a unique provider of sales and marketing consultancy services to the construction sector, with its specialists being recruited from Sales, Marketing or Specification roles within the same sector – in order to demonstrate deep understanding of the industry to its clients. It helps companies develop their Sales and Marketing in construction markets, informing decision-making through its bespoke research and publications, developing its clients’ staff through its learning programmes and by implementing business strategies and tactics. CAC has become the leading authority on the specification sales of building products into the built environment. Keen to retire, the owner instructed Commercial Executive Helen Bainbridge to generate interest… “CAC offers potential buyers a turnover in excess of £223K”, Helen explained, adding: “it provides comprehensive research, training with consultancy service solutions, and industry publications. The new owner will benefit from a strong client base catering to B2B in the construction sectors. “It is an ideal acquisition for similar organisations looking to incorporate within an existing offering and increase market share. It is also a fully relocatable opportunity and the Director is willing to provide a negotiable handover period.” …and generate interest is indeed what Helen did – in plenty – resulting in two formal offers. The successful buyer, Misca Advsiors, came from a crossmatch; Knightsbridge found the firm through an internal strategic research outreach. Happy with the deal, CAC’s owner will be eager to retire. Established in 2017, Misca, based in the heart of London, is a multi-disciplinary consulting firm providing pragmatic and effective business and strategic consultancy to clients in the UK and internationally. Misca Advisors has rich experience in making connections between the public and private sector to deliver innovative and successful outcomes for reducing inequality and creating sustainable incomes. CAC was acquired as a bolt-on to existing operations.